Broh Consulting Services

Broh Consulting Services, LLC conducts primary analysis of higher education data in the traditions of rigorous social science research.  Broh, himself, is trained as a political scientist with post-doctoral work in psychology and politics and ten years of financial and economic research for 31 private, highly selective colleges and universities.  Using data from public and private sources, he takes an interdisciplinary approach to attack some of the more difficult topics of higher education.  The research is typically sensitive to secondary presentation with attention to graphics, writing, and language.

A selected set of research topics of which Broh Consulting Services, LLC has provided support includes the following reports:

Canadian Embassy:  The role of the Canadian Embassy is one of general advocacy for Canadian universities and not one of direct involvement, yet college admissions is inherently a personal choice to attend a single institution. Canadian universities must, in the final analysis, market their own institution. The role of the Embassy is similar to the Department of Tourism or the Department of Agri-food in helping “brand” Canadian universities and provide research and background support for marketing and recruitment. Broh Consulting Services helped Canadian universities understand some of the intricacies of the United States higher education market by designing a general and overreaching recruitment strategy

Common Application: The collection of data about gender, race, and ethnicity is critical to understanding the profile of students applying to , admitted to, and enrolling in college. Government regulations as well as the the objectives of admission officers affect the quality of the data. Having a set of options that respond to these needs while remaining in compliance with Federal government requirements has been the topic of several policy papers and recommendations to the Common Application.

National Association for College Admission Counseling: College admission counseling typically focuses on admission to the “right fit” for high school juniors and seniors. College admissions, however, also address an important issue of national public policy and political discourse. Expanding the scope of NACAC membership to include counselors from public high schools that guide students to two-year and four-year colleges is important to the future of higher education.